Clean Beauty is driving the beauty and personal care market more than ever! Merck and Clean Beauty
“Brands, consumers, retailers, market research companies, bloggers and influencers agree: Clean Beauty is driving the beauty and personal care market more than ever!
At Merck, we are supporting many important aspects of Clean Beauty across our entire Cosmetics portfolio and service offerings.
We have recently developed a toolbox presentation “We Value Beauty” which provides guidance to easily identify suitable ingredients supporting the many aspects of Clean Beauty in Skin Care and Make-up (Ecolabels, ISO 16128 guideline, Animal welfare – Animal Testing and Vegan, From food to beauty – Halal certification and Gluten-free labelling, Superhero Ingredients, Light Protection, Banish the Microplastics, Quality & Product Safety, Corporate Responsibility)
What’s more? We created an extensive digital formulation booklet filled with 75 formulation examples across different categories of skin care and make-up complementing the toolbox presentation. These formulation examples have been selected considering the following aspects of Clean Beauty: Ecolabels, Animal welfare – Vegan, Minimalism, Water-free, Light Protection, Banish the Microplastics.”
Anne Zibi Elbaz
Regional Marketing Manager EMEA – Cosmetics
Performance Materials | Surface Solutions