April 13-14, 2022 THE BREWERY - London Better for the People and the Planet

Blue Beauty

everything-you-need-to-know - 21/09/2021

Ahead of Clean Beauty in London event, that will take place on April 13th and 14th 2022, and where you will discover sustainable innovations, recyclable packaging, clean and traceable ingredients, responsible production modes, new formulations and so on, let’s have a look at a specific category within the clean beauty industry : blue beauty.

Clean beauty is about products made without ingredients, packaging and processes shown or suspected to harm human health or the planet, and within this industry, several sub-categories exists. One that has been talked about a lot lately is blue beauty where the primary focus is to develop earth-friendly products.

Sustainable packaging

Plastic pollution is a major issue in the beauty industry. According to Condor Ferries, there is now 5.25 trillion macro and micro pieces of plastic in our ocean & 46,000 pieces in every square mile of ocean, weighing up to 269,000 tonnes. Every day around 8 million pieces of plastic makes their way into our oceans. The environment is greatly impacted by this pollution and blue beauty brands want to take an active part in solving this problem. That is why one of the first concerns for blue beauty brands is to make sure packaging produced and used is refillable, reusable or recyclable.

Ingredients safe for the environment

While plastic waste is a type of pollution that can be seen with our own eyes, it is quite different, yet equally damaging, with pollution coming from the beauty products themselves. Sunscreens are the best example of chemicals that go directly into the ocean while we swim. They contain substances that can become serious aquatic pollutants. Similarly preservatives or silicones from our shampoo, shaving cream, deodorant and make-up are washed down the drain and can greatly disturb ecosystems. To avoid such pollution, blue beauty brands aim to formulate their products using only environment-safe ingredients.

Active involvement

To protect our planet, developing products and packaging that are not harmful to the environment is commendable, however the damages are already here. So contributing back to the cause and having a net positive effect on the environment is crucial. Blue beauty brands take initiatives like making packaging out of plastic waste that has been collected from various sources (like the ocean) or partnering with NGOs dedicated to clean up and protect the planet.

Blue beauty is trying to make a difference and it will surely keep on gaining attention as consumers are becoming more and more aware of the earth’s limited resources and how pollution is affecting them.



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