Friday, November 4


When it comes to clean beauty, ingredients are the corner stone. The common ground for brands in the industry is to use non-toxic ones, usually banning most aggressive ingredients and synthetic chemicals that are flagged on the European Cosmetics Regulation or FDA lists. One of the many options remaining is to use organic ingredients which are free of pesticides, herbicides and synthetic fertilizers. Going a step beyond is something called biodynamic skincare.


Biodynamic is a farming model where plants and food are grown using special preparations made from fermented manure and minerals to improve the health and vitality of the harvest. Farmers cultivate in harmony with the seasons and the alignment of the earth, the stars and the moon. They use companion planting methods, selecting specific plants to be put next to others to maximize growth, and other techniques including crop rotation and composting.

While it may sound esoteric compared to our modern agricultural model, it appears that it creates high quality plants and food that have more nutrients than the ones grown using conventional farming methods. A certification, called Demeter (like the Greek goddess of harvest), exists to label biodynamic products – including food, wine and cosmetics. Its standards are generally recognized as being very stringent and are designed to ensure maximum vitality, use minimum processing aids and preservatives, and to protect the environment.


Biodynamic skincare is often described as ‘organic plus’. Cosmetics made from biodynamic plants have botanical essences that contain very powerful properties, which can be used for various purposes, like balancing hormonal activity, slowing the aging process and boosting metabolism. As ingredient potency is always crucial for consumers, biodynamic skincare offers added credibility to the expected results.

Being free from synthetic chemicals and GMOs, these ingredients are ideal for clean beauty products as they are safe for both consumers and the environment. Indeed, biodynamic farmers will use techniques that protect the natural state of the earth, and treat the farm as a self-contained and self-regenerative organism. Local production is also often preferred by biodynamic skincare brands, like British company Aeos, which sources its ingredients from a farm in Lincolnshire.


The use of biodynamic ingredients is not very common yet in skincare and can be explained by production time and quantity harvested. The production process usually requires longer plantation time. Biodynamic farmers have to respect nature’s cycles and fallow times. French company Maison Made limits its production intentionally to ensure that they not only take from the earth but also give back, by allowing it time to regenerate properly. As for harvesting quantities, biodynamic ingredients can often only be made in small batches because of the human-sized farms they are produced in.

However, sustainable, holistic and cosmic might still be a strong trend in skincare. We see a great potential for brands building on industries that thrive on biodynamic production (like wine, olive oil, coffee, …). The creation of very premium and limited supply skincare ranges focusing on consumers who want ingredient excellency and who are sensitive to a holistic lifestyle is also a great opportunity.

As new generations are looking for ways to reconnect to nature, slow down consumption and respect the environment, biodynamic skincare seems like an ideal way to put the beauty industry in tune.

Monia MERABET, Founder of We Out Wow
We Out Wow is a beauty trend and strategic innovation agency. Contact us for intelligence reports and consulting services at