Wednesday, January 25
Discover ITIT Interview
Exhibitor news
ITIT Cosmetics is an italian contract manufacturer specialized in color & hybrid cosmetics. Uniqueness, avant-garde, high quality and sustainability are the secrets of their products. Their R&D lab is always updated on new ingredients and claims in order to develop texture always more formulated with socially and environmentally sustainable ingredients. They embrace the CLEAN revolution following the strictest and well know clean lists to be able to engage also the customers who belong to this «less is better» movement. They are specialized in HYBRIDS: make-up formulations with unique sensory textures and active ingredients in high concentration that give the product skincare effectiveness.
iTiT gives importance to the needs of our customers: no wonder our portfolio can be personalized in terms of color, finish, fragrance, active ingredients.
iTiT gives importance to the needs of our customers: no wonder our portfolio can be personalized in terms of color, finish, fragrance, active ingredients.
Interview of Giorgia Magni – Marketing Manager
In your opinion, what does clean beauty bring to cosmetics?
Clean beauty brings to cosmetics a new mindset and stimulation for new formulas development that need be compliant to its strict lists without losing any quality or performance feature.
Clean beauty brings to cosmetics a new mindset and stimulation for new formulas development that need be compliant to its strict lists without losing any quality or performance feature.
What is the direction ITIT is taking regarding clean beauty?
Clean beauty is a movement that we strongly embrace as it involves not only the research for natural and organic ingredients – a theme increasingly important for consumers – but also a sustainable lifestyle, mindful of the environment and committed to reducing waste. The concept of “less is more” can be expressed in different ways, from the selection of raw materials to their processing, from the choice of packaging materials up to the message of awareness to the final consumer.
We have lots of clean formulations and products and our focus is to have a very wide and complete portfolio in order to cover all categories and needs.
Clean beauty is a movement that we strongly embrace as it involves not only the research for natural and organic ingredients – a theme increasingly important for consumers – but also a sustainable lifestyle, mindful of the environment and committed to reducing waste. The concept of “less is more” can be expressed in different ways, from the selection of raw materials to their processing, from the choice of packaging materials up to the message of awareness to the final consumer.
We have lots of clean formulations and products and our focus is to have a very wide and complete portfolio in order to cover all categories and needs.
What are some interesting innovations ITIT is planning to bring at Clean Beauty in London?
The collection will be 100% composed by clean formulations and it will cover all categories (lips, eyes, face, hybrids) and all product formats/types (stick, emulsions, poured, powders).
The collection will be 100% composed by clean formulations and it will cover all categories (lips, eyes, face, hybrids) and all product formats/types (stick, emulsions, poured, powders).
Why is ITIT coming to Clean Beauty in London and what do you hope to achieve at the show?
We are targeting to expand our UK market portfolio as well as all brands that embrace the CLEAN revolution.
We are targeting to expand our UK market portfolio as well as all brands that embrace the CLEAN revolution.