Thursday, January 26
How Clean Beauty benefits to mental health
Trends
In recent years, there has been a growing awareness of the connection between clean beauty and mental health. As more and more people become aware of the harmful chemicals and ingredients found in many beauty products, they are turning to clean beauty options that are free from these toxins. But what many people may not realize is that choosing non-toxic beauty products can also have a positive impact on their mental well-being.
Smell and texture to reduce anxiety
Smell and texture play an important role in how clean beauty products can contribute to mental health. Aromatherapy, which is the use of essential oils, is a well-known practice to help improve mental well-being, and it can be found in many clean beauty products. The sense of smell is closely linked to the emotional center of the brain, and different scents can evoke different emotions and memories. For example, lavender, which is known for its calming properties, can help to reduce anxiety and promote relaxation. Similarly, peppermint, known for its energizing properties, can help to boost mood and reduce fatigue. Clean beauty products that include essential oils can help to improve mental well-being by providing a natural way to raise mood and reduce stress.
Texture also plays an important role in how clean beauty products contribute to mental health. The sense of touch is closely linked to the emotional center of the brain, and
different textures can evoke different emotions and memories. For example, a creamy, luxurious texture can make a person feel pampered and relaxed, while a light, refreshing one can make a person feel invigorated and refreshed. French skincare brand Nideco, for instance, developed a balm to relieve stress thanks to an ultra-sensory texture. The product is a concentrate of essential oils and the brand describes it that way : ’more effective than a cuddly toy, it will become your cosmetic reflex to immediately calm your anxieties, by having an effect on your emotions’.
Routines and giving back to stay grounded
Self-care routines can have a significant impact on mental health too. Many people view beauty products as an extension of their self-care routine, and using clean products can make them feel good about the choices they are making for their body. It can also help them to prioritize their health and well-being, which can lead to a greater sense of selfworth and self-esteem. Having a daily beauty routine also provides a sense of purpose, which can be beneficial for people with mental health conditions like anxiety or depression. Some brands even help consumers build these self-care routines. For instance, Selfmade, a socially conscious clean brand, wants to connect the act of selfcare with the mindset of self-love and self-worth. On its website, you can answer a series of questions to learn about your skin, your space and your style, so the brand can tailor a self-care ritual for you.
Another way beauty brands can have an impact on mental health is when they are charitable. When consumers purchase products from a clean beauty brand that is actively involved in giving back to society, they may feel that they are making a positive impact on the world, which can have a positive impact on their mental well-being too. It may also make them feel that they are part of a community of like-minded individuals who are working towards a common goal of creating a sense of belonging and connection. Some clean beauty brands involved in charity work also encourage their customers to take action and participate in their charity initiatives, helping to promote mindfulness and selfawareness by encouraging individuals to think about the impact of their actions on the world.
The connection between clean beauty and mental health is clear and will become even more essential in the coming years. Choosing non-toxic products can, of course, reduce exposure to harmful chemicals, but it also has an impact on stress and anxiety, and promotes self-care and self-love, making clean beauty much more than skin deep.
Monia MERABET
Founder of We Out Wow
We Out Wow is a beauty trend and strategic innovation agency.
Contact us for intelligence reports and consulting services at hello@weoutwow.com.