Monday, January 30
Discover B.Kolormakeup & Skincare Interview
Bkolormakeup&Skincare is a well known leader in cosmetic contract manufacturer, established on the market from more than 20 years.
BkolorMakeup&Skincare has always offered a complete vision of high-end cosmetics that starts from new formula concepts in synthesis, with a natural approach, which follow the new trend of cleaning and taking care of the environment, providing transparency and authenticity. It is for this reason that the company is committed on a daily basis to creating products with high performance and innovation in compliance with the increasing restrictions put in place by cosmetic legislation, the brand black lists and the constantly changing trends. Our majestic result have been achieved through continuous research and studies, supported by the enhancement of laboratories and working tools, as well as the strengthening of manufacturing and creative spaces specifically dedicated.
Interview of Paola Resmini, marketing [...] at B.kolorMakeup&Skincare
In your opinion, what does clean beauty bring to cosmetics?
We strongly believe clean beauty helps to spread the word about consciousness.
Clean has never had a univocal definition, it’s all about the consumer knowing what’s inside their products and what’s good for their skin. We’re not talking about harmful raw materials, or neither “BAD” ingredients. We are completely in disagree with those trying to demonize some raw materials just as a trend. We believe in the power of white chemistry, we believe in a responsible way to use in our formulation natural raw materials. We strongly want to take the industry a step further, in a world of full consciousness where not always natural is better, where is really possible to harness the power of good chemicals in a unique, brand new definition of a cleaner beauty world.
What is the direction B.kolorMakeup&Skincare is taking regarding clean beauty?
BkolorMakeup&Skincare has been one among the first italian companies in achieving the Cosmos Certification, and since that moment we never stopped growing and empowering our natural, sustainable and clean beauty vision.
We like to say that we don’t have a clean beauty product section anymore: all of our products, since the last couple years, are fully formulating according to the most restrictive clean pillars. Apart from following the most renewed clean blacklists, such as SEPHORA and CREDO; we are creating our unique clean vision, comprehensive of all those raw materials not already in blacklists but that we feel like te market is growing resentment about.
Of course, clean goes hand in hand with sustainability: every of our production process has always been handled internally, this gives us at BkolorMakeup&Skincare the great advantage to control every single variable to strictly answer our sustainability requirements, from raw materials supplies up until scraps reduction and green technologies implied.
What are some interesting innovations B.kolorMakeup&Skincare is planning to bring at Clean Beauty in London?
What we can say is that we are taking a step further in clean and we don’t think about single products anymore, we think about a brand new world of innovations and technology. Our expertise has always been strong in powders and emulsions, and during the last years we released more than just new products: we entered the world of cosmetic new technologies such as ULTRA BLEND TECH in powders and HYBRID EMULSIONS. This years we will widen the range up, including even new PROJECTS OF INNOVATIVE TECHNOLOGIES IN POURED ANHYDROUS.
Why is B.kolormakeup&Skincare coming to Clean Beauty in London and what do you hope to achieve at the show?
We hope to spread even more our clean vision. The show will be to us an important point of contact to consolidate our customer base but also the chance to deepen our knowledge through the plethora of indie brands proliferating in the clean beauty market.