Friday, February 10

Clean Beauty goes High-Tech

Clean Beauty goes High-Tech
The beauty industry has been revolutionized by technology, particularly in the realm of clean beauty. From research and development to production and distribution, technology has enabled the beauty industry to create high-quality, effective, and sustainable products that promote health and wellness. In this article, we will delve into how technology is shaping the clean beauty movement and the various ways it is making a positive impact.

Advancements in natural and sustainable ingredients

Technology has opened up new possibilities for beauty companies to source and extract natural ingredients in a more efficient and sustainable manner. Biotechnology, for instance, has made it possible to create ingredients that are identical to those found in nature but produced in a lab. This reduces the demand for wild-harvested ingredients, minimizes the impact on the environment, and ensures a steady supply of ingredients for the industry. Companies are using biotechnology to create natural and sustainable alternatives to commonly used synthetic ingredients, such as retinoids and hyaluronic acid. Additionally, sustainable sourcing practices have been adopted to obtain ingredients. For instance, US brand, One Ocean Beauty only uses sustainably grown and harvested algae.

Eco-friendly packaging

Packaging has always been a crucial aspect of the beauty industry, and technology has enabled companies to create packaging that is both sustainable and environmentally friendly. From biodegradable packaging made from corn starch, like the ones used by Indonesian brand Shaia, to recycled and reusable materials, technology has helped companies minimize waste and reduce their impact on the environment. Many brands are also using refillable and reusable packaging, such as glass bottles with pump dispensers, to further reduce waste and promote sustainability.

Transparency through apps and websites

Technology has greatly increased transparency in the beauty industry, empowering consumers to make informed purchasing decisions. Apps and websites provide ingredient lists, product reviews, and ratings, allowing consumers to access crucial information about the products they use. EWG's Skin Deep is an example of an app that provides information about product ingredients and their safety. Many beauty brands have their own websites that provide detailed information about their products, including ingredient lists and sustainability initiatives.

Virtual try-on technology

Virtual try-on technology has become an important tool in the e-commerce aspect of the beauty industry. This technology allows consumers to try on products virtually, reducing the need for physical samples and reducing waste. Companies like Sephora offer virtual try-on technology on their website and app, allowing consumers to see how a product will look on them before they purchase. However, virtual try-on technology is not limited to e-commerce and is being used in brickand- mortar stores, allowing consumers to try on products without the need for physical samples. 

Technology has played a critical role in the development and growth of the clean beauty movement. From sourcing and extracting ingredients to packaging and distribution, technology has enabled the beauty industry to create products that are healthier and more sustainable while minimizing their impact on the environment. Consumers are now more informed and empowered to make conscious choices, and the beauty industry is better equipped to deliver products that promote health and wellness while being environmentally friendly. 

If you're interested in learning more about the latest developments and trends in the clean beauty industry, be sure to attend the Clean Beauty in London trade show on April 17th and 18th. Register now and join the conversation about the future of clean beauty !

Monia MERABET, Founder of We Out Wow
We Out Wow is a beauty trend and strategic innovation agency.
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