everything-you-need-to-know
Local is beautiful
Local is beautiful Since the 2020 health crisis, consumers have increased their expectations and now demand more transparency and traceability for the products they purchase. They want to know (...)
Wildcrafted ingredients
Wildcrafted ingredients Wildcrafted ingredients, as the name suggests, grow in nature without, or with very little, human intervention. These plants are very resilient as they survive to many environmental (...)
Blue Beauty
Ahead of Clean Beauty in London event, that will take place on April 13th and 14th 2022, and where you will discover sustainable innovations, recyclable packaging, clean and traceable ingredients, (...)
Redefining Clean Beauty
The Clean Beauty market is valued at USD 5439.6 Million in 2020 and is expected to reach USD 11558.5 Million in 2027, growing at a CAGR of 12.07% from 2020 (...)
Consciously Crafted
The natural beauty movement has moved from a superficial focus on “clean” to embrace a more conscious mindset, as consumers become more aware of what they purchase, how products are (...)
What it is that consumers are looking for when they choose clean beauty brands and products ?
Clean beauty is an ever-growing segment of the beauty industry and has evolved a lot since it first appeared many years ago. It has definitely become mainstream now and (...)
UPCYCLED BEAUTY
The zero waste movement is taking a lot of space in the clean beauty industry. Experts have outlined five key principles for it : Refuse, Reduce, Reuse, Compost and Recycle. (...)
SUPERFOOD SKINCARE
Finding innovative ingredients and discovering the latest cosmetic actives is one of the reasons why MakeUp in Paris is a must visit show. Today, let’s explore a key trend in (...)
Sustainability first !
Let’s explore the sustainable sides of clean beauty over the entire life cycle! Before this rendez-vous, our partner, Wow a trend and prospective agency based in Paris and Tokyo, (...)
Clean Beauty is driving the beauty and personal care market more than ever! Merck and Clean Beauty
“Brands, consumers, retailers, market research companies, bloggers and influencers agree: Clean Beauty is driving the beauty and personal care market more than ever! At Merck, we are supporting many important (...)