everything-you-need-to-know
What it is that consumers are looking for when they choose clean beauty brands and products ?
Clean beauty is an ever-growing segment of the beauty industry and has evolved a lot since it first appeared many years ago. It has definitely become mainstream now and (...)
UPCYCLED BEAUTY
The zero waste movement is taking a lot of space in the clean beauty industry. Experts have outlined five key principles for it : Refuse, Reduce, Reuse, Compost and Recycle. (...)
SUPERFOOD SKINCARE
Finding innovative ingredients and discovering the latest cosmetic actives is one of the reasons why MakeUp in Paris is a must visit show. Today, let’s explore a key trend in (...)
Sustainability first !
Let’s explore the sustainable sides of clean beauty over the entire life cycle! Before this rendez-vous, our partner, Wow a trend and prospective agency based in Paris and Tokyo, (...)
Clean Beauty is driving the beauty and personal care market more than ever! Merck and Clean Beauty
“Brands, consumers, retailers, market research companies, bloggers and influencers agree: Clean Beauty is driving the beauty and personal care market more than ever! At Merck, we are supporting many important (...)
A big revolution in the beauty market – Interview of Aurélie CAVIN
How to emerge from a growing green market? My name is Aurelie Cavin, Founder of Beauteclean.com, the first French website of clean beauty in France, created in 2019. At (...)
Clean Beauty, an (inclusive) passion. By Joseph Harwood
Interview – Joseph Harwood, beauty expert, award winning artist and social pioneer I have always been passionate about moving the beauty industry into a happier, healthier place and since the (...)
Nail varnish manufacturers have been trying to clean up their act for years
Now more than ever, wellness-minded consumers and educated beauty professionals are seeking out companies who are forward-thinking in sustainable ingredients, earth-conscious manufacturing, and cruelty-free. When it comes to nail care, (...)
Clean Beauty, what kind of packaging would you need?
/>In the field of cosmetics, packaging has a significant environmental impact. The ratio between the quantity of product and the amount of packaging used to package it is unfavourable. Clean (...)
Clean Beauty, what is your regulatory framework?
No definition, no label, no defined regulatory framework, how can consumers trust Clean Beauty? An already demanding European regulation “Today, Clean beauty is not standardized yet. As there is no (...)