Clean beauty in London conferences' program 2023
Beyond cosmetics, and how the conscious beauty movement is all about consumer care!
The beauty industry is here to serve consumers. It's all about holistic wellness. With the clean beauty movement moving towards consciousness of consumption and choice, transparency and ethical beauty.
Our programme of conferences held by industry experts will help you navigate the changing paradigm of beauty. From understanding the conscious consumers to engaging with them, with honest and meaningful marketing, in order to develop products and business that really make a difference.
Come and join us on April 17th, and 18th in London.
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Monday, April 17
10:00 AM - 10:45 AM
How clean beauty is shaping the future of wellness
Conference
Conscious beauty
Clean beauty is no longer just a niche market segment, but a powerful force that has transformed the beauty industry. Initially centered around avoiding harmful chemicals and using natural ingredients to create safe products, clean beauty has expanded its scope to encompass overall wellness. At this conference, we will delve into the ways in which clean beauty is breaking down traditional boundaries between beauty, health, and wellness and how it is turning a holistic approach to self-care into the mainstream.
Monia Merabet
- WEOUTWOW
Namrata Kamdar
- PLENAIRE
11:00 AM - 11:45 AM
Conscious Beauty: How Clean Beauty Shifted to Self and Planet Care
Conference
Conferences
Conscious beauty
The clean beauty movement has evolved from an initial focus on natural to a broader wave of consciously crafted, intentional products that benefit both our bodies and the earth. Join Mallory Huron, Senior Strategist for Beauty & Wellness at global trend forecasting agency Fashion Snoops, as she explores the evolution of the clean beauty movement, and where the industry is headed. She will cover how modern conscious beauty merges wellness, sustainability, and self-care to focus on less, but better products, with mindful innovations that celebrate traditional craftsmanship, uphold ethical practices, nourish our bodies’ natural systems, and encourage a connection with ourselves and the planet.
Mallory Huron
- FASHION SNOOPS
12:00 PM - 12:45 PM
Actionable takeaways to implement into your business straight away to start selling more and wasting less.
Conference
Conferences
Conscious consumers
SELL MORE WASTE LESS KEYNOTE OUTLINE Today in the new world of conscious consumerism the consumer does not want more stuff. What they want is your unique meaning and today in our digital world, you have one second to stand out.. The brands who are leading in this decade of change are those who have clarity and a roadmap of what makes you unique ( Here is a secret, being vegan, sustainable or making great innovative products is not unique.) Does your business have clarity on what makes it unique? Do your dream clients have clarity of why to choose you instantly? Does your team know how to position and sell your unique value? If you do not have clarity on your unique brand power you are loosing out at best case to leading your category, worst case becoming redundant. If you want a new roadmap to sell more waste less and build your legacy in 2023 join us on .
Sara Simmonds
- THE CONSCIOUS INNOVATOR
Lucas Nanini
- THE GOOD FACE PROJECT
01:00 PM - 01:45 PM
Creating a Regenerative Beauty Future
Conference
Conferences
Science of beauty
We explore how beauty companies can build regenerative businesses from the ground up, and the commercial, practical, and financial realities of bringing these solutions to scale.
Carla Seipp
- BEAUTYMATTER
Cliff Moss
- DR. BRONNER’S UK - HEALTHY SALES
Charlie Vickery
- HAECKELS
02:00 PM - 02:45 PM
Sustainability & Brand Marketing: what you need to know about brand purpose, brand equity and brand activism.
Conference
Conferences
Conscious beauty
In this conference Marie will provide beauty marketers with strategic frameworks, concrete tools and illustrative examples to improve the efficiency and relevancy of sustainable marketing claims by connecting them with what the brand stands for. Conversely, what the brand stands for should increasingly integrate the sustainability imperative. Key words: brand purpose, brand equity, brand activism, sustainability
Marie Cesbron
- DO WELL DO GOOD CONSULTANCY
03:00 PM - 03:45 PM
How educating consumers on the science of cosmetics can help prevent greenwashing and misunderstanding
Conference
Conferences
Avoid greenwashing
With consumers being doubtful about beauty brands green credentials it appears more and more important to communicate with full transparency. How to be transparent without over sharing and creating confusion. How to talk about science without being too technical. How to help consumers understand the science behind cosmetics so they can read labels better and avoid misinterpretation. How to avoid backlash on brands for the wrong reasons.
Sam Farmer
- SOCIETY OF COSMETIC SCIENTISTS
Eva Lagarde
- RE-SOURCES
Rani Ghosh
Lorna Radford
- ENKOS DEVELOPMENTS
04:00 PM - 04:45 PM
How conscious beauty brands can win investors
Conference
Conferences
Conscious beauty
One of the most common reasons that clean beauty brands fail is lack of capital. This panel will discuss the options available for beauty brands in raising capital, how to communicate your brand to potential investors and advice from both brand and investor perspectives on how best to navigate the fundraising arena. There will be a Q and A at the end where you can ask the panel for advice on your fundraising journey.
Fiona Glen
- THE RED TREE
Nnenna Onuba
- 21Road Capital Advisers and LBB Skin
Jasmine Wicks Stephens
- FAACE AND KNOWN
Harini Sivakumar
- EARTH RHYTHM
Tuesday, April 18
10:00 AM - 10:45 AM
What does it take to be a sustainable beauty brand?
Conference
Conscious beauty
With the sustainability legislation landscape changing rapidly, many businesses are trying to adapt to the new sustainable economy. Join Positive Luxury Co-Founder, Diana Verde Nieto, to find out how to transition your business to a more sustainable business model.
Diana Verde Nieto
- POSITIVE LUXURY
11:00 AM - 11:45 AM
Claims and consumers: communicating clean beauty
Conference
Conferences
Avoid greenwashing
As consumers demand more transparency about what they buy, the concept of clean beauty is no longer limited to ingredients but can extend to brand policies centred around sustainability issues and ethics as well. Taking insight from brands and retailers alike this panel will address the underlying pros and cons of claims associated with clean beauty in order to avoid misleading consumers.
Mark Smith
- NATRUE
Cristina Dimetto
- ORGANIC TRADE BOARD
Jo Chidley
- BEAUTY KITCHEN
Jessi Baker
- PROVENANCE
Aurelia Ziomek
- Planet Organic
Helen Yeardsley
- Weleda UK
12:00 PM - 12:45 PM
Latest Market Trends in Sustainable and Conscious Beauty
Conference
Conferences
Conscious beauty
With how crowded the market is it can be hard to find the gems that are beauty brands that are innovating and doing sustainability the right way. Jennifer will share the latest market trends in sustainable and conscious beauty along with the brands that are pushing them forward. As sustainability is becoming a requirement for more and more consumers, rather than a nice to have, brands are making strides in creating products that are truly sustainable while not compromising on the quality and appeal of the product. We hope to inspire you to see new possibilities.
Jennifer Carlsson
- MINTOIRO
01:00 PM - 01:45 PM
The Next Generation of High-Tech Beauty Brands
Conference
Conferences
Science of beauty
The origins of clean beauty lie in the natural world, but how can technology enable us to use better ingredients while still innovating beauty formulas? We sit down with THE UNSEEN to gain insight into their unique formulation process, and what a tech-first approach could mean for the future of ingredient-conscious beauty.
Carla Seipp
- BEAUTYMATTER
Lauren Bowker
- THE UNSEEN
02:00 PM - 02:45 PM
What consumers actually expect from brand when it comes to sustainability?
Conference
Conferences
Conscious consumers
What does sustainability mean to consumers in the post-pandemic world? What are their new desires and priorities when considering beauty’s sustainability. What are shopper’s motivations to sustainable consumption and the roadblocks? With market figures, market analysis and case studies, we hope to shed light on what do to next in terms of sustainability.
Theresa Yee
- RE-SOURCES
Eva Lagarde
- RE-SOURCES
03:00 PM - 03:45 PM
How to Stand Out in Clean Beauty to Engage Customers and Drive Sales
Conference
Conferences
Conscious consumers
Clean Beauty is a fast-growing category and is getting more competitive than ever. Wizz will share about her 20 years of experience in scaling brands in fast-moving retail environments, Wizz is a retail and consumer trend expert and as previous Head of Buying in Selfridges has seen the rapid rise and fall of many brands and categories.
Wizz Selvey
- WIZZ&CO
Ben Grace
- SBTRCT
Fiona Toomey
- NAYDAY
Akash Mehta
- FABLE & MANE
04:00 PM - 04:45 PM
COSMOS Organic is a solution to greenwashing in the beauty industry
Conference
Conferences
Avoid greenwashing
Greenwashing is a dirty tactic employed by beauty brands that uses marketing to make the brand appear more eco-friendly than it really is. It is a particular problem for claims like "clean", "green", "organic" and "natural" because in the beauty industry, these are heavily unregulated. It is little wonder that 79% of consumers state they have doubts about the sustainability claims that beauty brands make. This is where COSMOS Organic certification can help. Certifying 80% of the global organic cosmetics market, it is the largest international standard for organic beauty products. Soil Association is a founding member of the standard and Soil Association Certification is the only UK based body that certifies to it. If a brand wants to certify to the standard, the whole of their production process- from the farm to the face- is inspected by us for its environmental integrity. The standard goes beyond a requirement for organic ingredients, ensuring waste is minimised and the principles of green chemistry are adhered to when formulating products. Join Soil Association Certification is this talk to learn more about how brands can certify to this standard and the steps they are taking to bring greater transparency to consumers.
Paige Tracey
- SOIL ASSOCIATION
Abi Weeds
- ODYLIQUE
Emma Dawes
- SOIL ASSOCIATION