April 13-14, 2022 THE BREWERY - London Better for the People and the Planet

How to avoid greenwashing in your sustainable marketing claims, and make your voice resonate with consumers

Thursday 14th April 2022

12:30 pm – 1:15 pm

How to avoid greenwashing in your sustainable marketing claims, and make your voice resonate with consumers

The world of sustainability and marketing claims is full of grey areas. What exactly is a green claim? What can you do to avoid greenwashing, how do you follow the guidelines and regulations and how can you get around setbacks? What are green claims and how can they be defined? What is the scope of Environmental, Sustainable or Green claims? What are the building blocks that make up a claim?  In this talk you’ll learn the basics of green claims: how exactly you can make them and strategies to overcome common challenges.

Eva Lagarde, CEO, RESOURCES-CO

Ms Sophie Robinson, Business Development Manager, Organic Beauty, Wellbeing and Textiles, SOIL ASSOCIATION CERTIFICATION