17&18 April 2023 THE BREWERY - London Better for the People and the Planet


Discover our speakers !

Source new ideas, identify trends around the world by listening to our expert speakers deciphering the early signs of consumer behavior.

Clean Beauty in London 2022 will be the place to be for the entire community and an opportunity to better understand the movement and to establish a charter of best practices.


Frederika PERRINS

Associate Beauty Editor, BEAUTYSTREAMS

Frederika Perrins is the Associate Beauty Editor at BEAUTYSTREAMS, renowned trend forecasting platform for the global beauty industry. In this role, she leads a team of product researchers from around the world who report on the latest product trends. With a background in beauty and fashion PR, Frederika has been a regular features contributor for various publications in the UK and Ireland. Her experience also includes luxury brand Management at retailer Harvey Nichols.


CPO & co-founder, SHELLWORKS

Amir Afshar is Co Founder and Chief Product Officer at Shellworks, a UK based startup focused on developing truly compostable alternatives to plastic packaging made using microbes.  With a current focus on the cosmetics and personal care space, Shellworks creates sustainable packaging alternatives that don’t compromise on performance or aesthetic.

Formally trained as an architect before training as an engineer, Amir holds masters degrees from both the Royal College of Art as well as Imperial College London.  For the last 6 years, Amir has been working at the intersection of design, engineering and science with a specific focus on working with natural materials.


Cosmetic Development Consultant and Beauty Industry Expert

Ana Allen is a force of innovation in the beauty and lifestyle space, working with indie brands to transform concepts into thoughtful products and bold strategies that fill gaps in the marketplace. From brand and product development to design, marketing and distribution services, Ana is an indie brand liaison, prepared to support marketplace entry and fast-scale development with masterfully crafted strategies.


As a proven entrepreneur with years of experience with prestige and luxury brands such as Sephora, Dior and Chanel, Ana leverages a combined experience spanning nearly every sector in the beauty industry to successfully develop and grow indie beauty businesses.


Juliette BOUILLY

Industrial Designer at MORRAMA

Juliette is passionate about working on collaborative global projects and to help clients create value for their brands by designing innovative products & experiences. A good design is a design that tells a story (through the experience, shape, details, materiality and branding); A story that will create a bond between the user and the product.

Morrama London based industrial design and innovation consultancy founded in 2014 with a unique lean industrial design process tailored to startups and established companies who want to work like startups.


Award-winning skin expert, product developer and nutritionist, LISA FRANKLIN


Lisa Franklin is a highly regarded, award-winning skincare expert, product developer and nutritionist with a stellar reputation for providing results-focused science led skincare.
From her Clinic Prive in central London, Lisa and her team provide treatments to an international set of devotees which is carried out to the highest standards of service and aftercare.
It is through her daily work, Lisa witnessed increases in problematic skin and premature ageing associated with modern life paired with her own battle with Roscaea provided the insight and knowledge that drove Lisa to product skincare solutions that are innovative and free from harsh ingredients.

Lisa Franklin develops effective skincare products that treat and restore skin health and vitality. The result is a range of Lisa Franklin products that contain clinically proven actives, nutrients and vitamins along with energising crystals. Lisa has been featured in the likes of Vogue, Elle, Harpers Bazaar and Tatler. She is a long term recipient of the Positive Luxury Award and has recently received the Leaping Bunny and Vegan accreditation.


Gender non-conforming artist and beauty expert, pioneer on social media

Joseph Harwood is a British, gender non-conforming artist and beauty expert. A pioneer on social media, JH became the first LGBT person to brand and monetize beauty content in the UK, reaching over 100m views across innovative beauty tutorials. Winning the digital version of America’s Got Talent, Simon Cowell’s the You Generation Competition with a makeup art piece, Harwood specialises in a hybrid between hyper-real beauty, and creative expression. JH is a trained cosmetic formulator with a passion and biochemical approach to skin and has designed award-winning cosmetics. A member of the British Beauty Council, with a focus on clean, sustainable beauty.




Gabi Jennings is the founder of Love Ocean, a family bath and body brand focused on a circular business model, with packaging designed to be reused and refilled with an iconic whale shaped bottle. Love Ocean is stocked in Selfridges and Ocado with more retailers launching soon




With over 15 years international experience in the beauty industry, starting with Cosmoprof (the leading B2B beauty event), and continued with MakeUp in shows and then Premium Beauty News. Eva is now helping beauty brands marketers to develop better products with sustainability at the core thanks to the re-sources.co platform, tailored workshops, or consulting services.

Forward thinker, Eva is always scouting the latest sustainable trends and innovations from brands and suppliers, developing content, and hosting regular events to support beauty professionals to make informed decisions, build stronger portfolio and better “sustainable” marketing claims

re/sources helps beauty brands marketers decipher and master sustainability, so they can make informed decisions and build stronger brand portfolio and better marketing claims.

We offer online courses, tailored workshops or consulting services.

Instagram: @re_sources.co
LinkedIn: https://www.linkedin.com/company/actionable-sustainability-re-sources-co
Website: re-sources.co


Research Director, DYNVIBE


Audrey LAURENT is Research Director at Dynvibe and is passionate about consumer behavior. Everything related to beauty is her favorite playground. As a former chemical engineer, she always enjoys comparing her scientific knowledge with consumer perception of ingredients, actives, or controversial ones. She is especially keen on guiding clients in their innovation strategies.


External Scientific and Regulatory Consultant, NATRUE


Diana Malcangi is the external Scientific and Regulatory Consultant for NATRUE, the International Association who set a standard for Natural and Organic Cosmetics. Graduated in Organic Chemistry and in Cosmetic Science and Technology with honors and qualified as Cosmetics Safety Assessor, since 2008 she has been collaborating with international companies and organizations as formulator, technical manager, scientific consultant and speaker. She wrote more than 200 articles for cosmetic blogs and magazines and held seminars to companies and public.


Co-Founder, BYBI

Dominika Minarovic tells a new story for the beauty
world. The Co-Founder of BYBI presents a clean
paradigm of 100% natural, vegan, and cruelty free
products. As such, the brand also wholeheartedly
supports sustainability at the highest level, preserving not
only skin health, but the environment as well.
“From day one, we were determined to alter the
industry’s impact on the environment,” she affirms.
“We’re taking action against climate change by offsetting
and reducing our carbon emissions. We actively
encourage others to carbon copy us to set the bar high
and drive change within the industry.”
Splitting her childhood between Australia and Hong
Kong, she fell in love with the “pampering element of
beauty” at home. With a passion for writing and
journalism, she achieved a Bachelor’s Degree from
University of Leeds and Master of Arts in Publishing from
University College London. She transitioned from working
in the literary world at companies such as Hachette Book
Group to sales at Immediate Media Co., YuMe Inc, and
AdRoll. Upon their introduction, Dominika immediately hit
it off with Elsie Rutterford, bonding over wellness, fitness,
and a healthy lifestyle. Together, they built Clean Beauty
Insiders into an influential blog, book, podcast, and social
media presence in 2015 before joining forces again for
BYBI two years later. With this foundation, the company
immediately set a precedent with its in-house formulation and all-natural ingredients.
“Nothing on the market appealed to us as mainstream consumers,” she explains. “We were looking for
natural, efficacious skincare that looked great on your bathroom shelf, but was also underpinned by true
sustainability ethics. The Clean Beauty Insiders community reinforced the demand, so we decided to
create BYBI to fill the gap.”
That’s exactly what it did. The products made a big splash in Sephora and Boots throughout the UK and
Europe as well ASOS, Revolve, and direct-to-consumer.
Outside of BYBI, Dominika is an avid Barry’s

Victoria POTKO

Label and Events Officer, NATRUE


Viktoria holds a Bachelor’s degree in Public Relations and Communications and a Master ‘s degree in International Relations. Before joining NATRUE in July 2020 as Label and Events Officer, Viktoria worked for well-established natural and organic cosmetics companies in Estonia and Russia. In her previous roles, Viktoria was involved in launching communication campaigns, organizing events, creating new cosmetic products and performing trade marketing activities.


Consumer trends analyst, DYNVIBE


Mialy Raharison is a consumer trends analyst at Dynvibe, a fast-growing social media intelligence company. In the last two years, he has authored over 20 consumer trends reports for major actors in the beauty industry on clean beauty, the emergence of microbiome-based skincare, and more... He is also passionate about sustainability, social entrepreneurship, and combating climate change.


Business Development Manager, Organic Beauty, Wellbeing and Textiles, SOIL ASSOCIATION CERTIFICATION

Sophie is the Business Development Manager on the Beauty, Wellbeing and Textiles team at Soil Association Certification.

Her desire to understand and improve supply chains stems from a practical upbringing spent gardening, crafting, and creating potions with her mum (an aromatherapist and seamstress). In 2014 she harnessed this passion for well sourced quality products by moving into her first systems role within the organic sector.

A qualified nutritionist with an MSc in Gastronomy, her interest in the food system and its’ pitfalls led her to consider the health and systemic impacts of what we are putting on our bodies and into our homes by way of cosmetics, cleaning products, home furnishings and clothing.

A keen scuba diver and forager, one of her passions is keeping plastic out of nature, especially our oceans. Certified organic beauty helps to deliver on this due to strict production guidelines, a key part of what attracted her to this sector.

Sophie still mixes potions for her skin and hair but is relieved there are now so many amazing products on the market she can let an expert formulate most of her routine!





Co-Founder, BYBI

BYBI Co-Founder Elsie Rutterford always associated
beauty with creativity. The London native identified its
expressive potential as a child, experimenting with hair
and makeup in order to emulate a zeitgeist of
forward-thinking fashion. In many ways, this early
experimentation set the stage for BYBI—the visionary
skincare alternative she leads today alongside
Co-Founder Dominika Minarovic.
“For as long as I can remember, I’ve loved beauty as a
form of expression,” she affirms. “With BYBI, we
endeavored to create affordable and clean skincare for all.
We don’t want to put a price tag on skin health, but we do
want to make natural skincare feel fun, fresh, and
Elsie navigated her career through positions at Apple and
Facebook, learning the ins and outs of some of the
biggest technology companies in the world. While working
in digital advertising, she met Dominika. The duo
transformed a shared passion for clean beauty into the
influential blog, book, podcast, and Instagram account,
Clean Beauty Insiders . Their D.I.Y. recipes and conscious
approach to skincare galvanized an audience and set the
stage for BYBI. With 100% clean ingredients and a staunch
commitment to sustainability, the brand blossomed into an
affordable and all-natural alternative available in
mega-retailers Sephora and Boots across the UK and Europe in addition to ASOS, Revolve, and
direct-to-consumer. Bringing BYBI to life and entering the U.S. market in 2020, Elsie emphasizes the
boutique brand’s hands-on approach as a key to its integrity, speaking to her own creative inclinations.
“We formulate everything in-house and have a chemist and lab in London,” she goes on. “It’s rare for a
company of our size, but it was important to allow us to guide our formulations and ensure we’re
consistently pushing for quality and innovation. This process also enables us to stay close to our ingredient
suppliers, meaning we are the first to know about the most exciting progression in naturals.”
In addition to remaining on the cutting edge of beauty, Elsie is a committed fitness enthusiast and dog
lover who enjoys cooking, baking, attending concerts, and visiting galleries. She is based in the BYBI
London headquarters.

Amarjit SAHOTA

Founder & President, ECOVIA INTELLIGENCE


Mr. Sahota is recognised as a leading expert in international sustainable product
industries. He has been doing research, analysis & consulting on organic foods, natural
cosmetics, fair trade products, health & wellness products for over 20 years.
Mr. Sahota is the founder and president of Ecovia Intelligence, which has been
encouraging sustainable development in specialist industries since its formation in 2001.
For over two decades, is company has assisted a wide range of clients that range from
multinationals, government organizations, to dedicated ethical product companies. The
client list of Ecovia Intelligence includes Unilever, Aveda, L’Oreal, Weleda, Arla Foods,
Organic Trade Association, Phytotrade Africa, CBI (Dutch government), APEX Brasil,
and the Food & Agriculture Organization of the United Nations (FAO).
Research and analysis of Mr. Sahota has been quoted extensively in the media, including
The Financial Times, The Independent, Forbes, Fortune, BBC World Service, The
Economist, Food Chemical News, The Straits Times, South China Morning Post, CNBC
News, Nordic Business Report and Asian Business.
Mr. Sahota has degrees in Applied Chemistry and Management Science, as well as a
Postgraduate Diploma in Marketing. He has co-authored a number of books on
sustainability and organic products. His latest publication is called Sustainability:
Greening of the Cosmetics Industry (Wiley & Sons).


Founder, WIZZ&CO


Wizz Selvey is the founder of WIZZ&CO, a brand and retail strategy agency. They help brands envision what can be accomplished in the coming months, years or decades and are by your side to help you deliver and exceed this. Become the brand your customers rave about!

Previously Wizz was Head of Buying at Selfridges working across beauty, accessories, lifestyle and fashion. She has also worked with Ocado, Next and Fenwick. Her work with brands range from global brands such as Dermalogica and Arabian Oud to supporting brand founders to gain market share through DTC, launching with global retailers and creating the hype required in the market to stand out.

Wizz has an instinct for trends, how to build a disruptive brand and is an expert on customer behaviour, she speaks internationally and is a regular contributor to trade and mainstream media and has been featured in WGSN, Cosmetics Business, Beauty Independent, Metro, Daily Mail and The Guardian to name a few.


Head of NIAB Innovation Farm and Eastern AgriTech Innovation Hub


Lydia joined NIAB in 1997 and initially managed the expansion of research across NIAB groups. She established and ran the Novel and Non Food Crops area, and has a BSc. in Botany from the University of Sheffield, an MSc, from Reading University and a PhD from the University of East London.




Steve has a passion for science and innovation in a career that spans 25+ years. With a PhD in biochemistry, he is specialised in green chemistry, promoting the use of enzymes and microbes; nature’s gentle catalysts. This knowledge is applied in the novel plant-based colour pigments extraction technology and highly anti-oxidant botanical extracts for Seeds of Colour.



Sarah Thomas is the founder of Clockface Beauty, an award winning waterless, natural, vegan, luxury skin and well-being brand, centred around “Beauty the way nature intended”. Clockface Beauty is stocked in Harvey Nichols, Frasers and independent stockists throughout the U.K.


Founder, CENTRED


Laura Tudor is the founder of Centred, an award winning hair, scalp and nutrition brand designed to transform hair from the inside out. Centred is stocked in Cult Beauty, Liberty and House of Fraser to name a few.




Anna’s professional purpose is to create sustainable growth strategies. Anna believes brands must have a purpose beyond the products, and in companies that do well by doing good. This was her motivation to found Seeds of Colours, a new sustainable makeup brand leading positive change. Anna is board member at Liverpool Biennial and CEO of Seeds of Colour.


Product Research & Development, LISA FRANKLIN


I qualified as a Medical Technologist and have worked in several hospitals in London and South Africa. In the mid nineties I was involved in a project at the University of Cape Town, Botany department working with drought tolerant plant species and in particular the Resurrection Plant - Myrothamnus found in the dry Karoo area of South Africa.
I then began creating my own skincare range and soaps sourcing organic olive oil from the farm down the road and exotic oils from Namibia where I worked with a Women's Cooperative wild harvesting and processing Kalahari Melon Oil,Baobab and Marula Oils.
On returning to the UK I teamed up with Lisa and was able to help her as she began her journey to being a skincare specialist.

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