October 12-13, 2021 The Brewery - London The new Beauty Era | Better for the people and the planet

The very first and unique Clean Beauty
trade show!
Today, consumers' values have taken a new direction due to Covid-19 crisis, and Clean Beauty is more than ever central to our requirements and needs.


Join the first and unique professional trade show Clean Beauty event in the world! 

Clean Beauty in London – October 12 & 13, 2021.

Clean Beauty in London is the event you were looking for to source the latest innovations and to establish a charter of good practices with our experts. Take your business to the next level!

Conferences, workshops and suppliers’ innovations: the show will help you clearly define what Clean Beauty means to your company, the ingredients and materials to use, the ones to avoid and why.

No matter where you stand in the Clean Beauty environment, whether your products are sustainably sourced, vegan, cruelty-free, transparent or healthy, this new event is the place to be.


Did you know?

> NPD reported that the clean beauty sector grew 42% from 2017 to 2018

> Disko Agency revealed that 7 Millennials out of 10 are ready to spend more on ethical beauty products, and 73% will spend more for transparently sourced products.

> According to Mintel, 57% of shoppers would buy or boycott a brand depending on its ethical values.


12 conferences to come!

Worldwide experts, dermatologists, beauty brands, consultancy agencies, press and organisations membres will give their insight about these topics!

Regulations – Sustainability – Formulation – Packaging – Ingredients – Trends

End-of-life issues, Indie brands, price positionning, animal-testing certifications, Brexit regulations, “black-list”, ocean-safe beauty, plant-based ingredients, preservatives, and so much more!



We are delighted to introduce you to the 8 Members of the Steering Committee! The Committee experts are working on analysing various aspects of the Clean Beauty movement, its evolution and its development. Discover the experts profiles on our social media!

Georgia BARNES

Head of Business Development (non-food) at Soil Association


Founder of Trend Sourcing

Laurence CAISEY

Founder of Boostinnov & Founder of Freedge Beauty

Aurélie CAVIN

Founder of beauteclean.com


Innovation Director - Natural Raw Materials at Yves Rocher


Head of Global Sales at Noble Panacea


Environmental Responsibility Manager at Rituals

Dr. Amy SHAH

Integrative Medicine Doctor & Member of mindbodygreen


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How COVID-19 is Impacting Ingredients, Cleanliness and Shelf-life

While the COVID-19 (coronavirus) outbreak is affecting beauty retail, order fulfillment and manufacturing, Mintel predicts the virus will also have an impact on clean beauty ingredients, formulation, packaging and shelf-stability. Prior to COVID-19, natural consumers avoided preservative and artificial ingredients in BPC products. However, Hennigan predicted that with more concerns surrounding shelf-stability and sanitation across consumer packaged goods (CPG) categories, consumers will be more willing to accept these ingredients as long as brands provide evidence of efficacy and safety, both from a health and environmental perspective.

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31st State: The new skin care brand catering for teenage boys

A new skin care range designed for teenage boys has launched in the UK. 31st State was created to help soothe and clear red, irritated and spot-prone skin with formulas that are free from ingredients such as parabens, synthetic colours and microbeads. Founded by London-based Stephanie Capuano, a mother of two boys, the brand takes inspiration from California, where Capuano was born. “31st State was inspired by the beaches, deserts and forests of California. Where life just seems a little less complicated, a clean and effortless existence,” she said.

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Rihanna confirms Fenty Beauty skin care brand launch

Singer and entrepreneur Rihanna has confirmed that her popular make-up brand is set to expand into skin care. The co-founder of Fenty Beauty, alongside LVMH, first trademarked 'Fenty Skin' in March 2019, but did not officially address the brand extension until this week. The registration with the United States Patent and Trademark Office covers medicated and non-medicated skin care, soap, body care and personal care products, excluding colour cosmetics, perfume and other fragrance-only products, as well as related accessories such as kits, tools and applicators.

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Consumer Survey: Sustainable Packaging & Ingredients

Although many brands and stores are starting to offer the in-store option, most consumers (64%) are unaware of in-store recycling, and when in-store recycling is offered, only 12% always return empty beauty and personal care packaging back to the store for recycling. The data presented will show the impact recycling has on beauty and personal care purchasing decisions, including refillable/​reusable packaging. We’ll also take a deeper look at ingredients and whether sustaina­bility and “clean” ingredients truly matter to consumers.

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Seven of the Best Ideas in Beauty Sustainability

The consumer of 2020 wants to buy sustainable beauty products, and they see beyond the cliché of artisanal, organically sourced potions, lovingly wrapped in untainted craft paper. For them, sustainability goes deeper than packaging; it is about innovation for genuine impact. Beauty brands, from the freshest start-up to the largest global corporate, recognize this. They want to respond to this rising consumer demand, and they want to mitigate their impact. The challenge for many is knowing where to get started.

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Beiersdorf acquires natural brand Stop The Water While Using Me!

Beiersdorf has acquired natural cosmetics brand Stop The Water While Using Me! with intentions to jointly intensify the impact of sustainable skin care and further their commitment to climate and resource protection. Both based in Hamburg, the companies plan to develop joint sustaina­bility initiatives and create high-impact solutions for more sustainable action. The business operations of the brand will continue to be managed independ­ently.

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Avon launches Clean Beauty, recyclable product line

Distillery is a new skincare and makeup brand from Avon Products Inc., which “celebrates clean beauty without compromise by offering pure, potent formulas that deliver powerful results.” Avon says the line is part of an expansion and rejuvenation plan targeting new and existing customers who are looking for beauty that delivers results, but who are also conscious of the impact on the environment and respectful about ingredients. It’s backed by an “innovative Instagram virtual distillery” to create “an engaging journey to purchase.”

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What Gen Z and Millennial's think about natural and sustainable skincare

2 out of 5 surveyed exclusively use natural products while 4 out of 5 incorporate natural products. Gen Z is 20% more likely than millennials to exclusively use natural skincare products. 56% of millennials want to buy more natural products but don’t know of anything worth purchasing. 78% of Gen Z and 73% of millennials feel using natural skincare is important. 82% said they would switch to a natural product if they found one with results comparable to a non-natural product.

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Colgate launches vegan toothpaste in recyclable tube

Colgate is tackling clean formulation and sustainability in packaging with its new Smile for Good toothpaste brand. The product formulation, which uses 99.7 percent natural ingredients, is certified by The Vegan Society, certified organic through COSMOS Ecocert, and packaged in recyclable HDPE tubes and cartons. This follows the brand’s recent launch of a biodegradable toothbrush made from sustainably grown bamboo and packaged in recyclable cardboard, in a bid to reduce plastic waste.

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Clean Beauty, Clean Packaging

To succeed in the highly competitive Color Cosmetics market—which industry data reveals is currently in a cyclical slump behind Skincare—Kayla Villena, senior beauty analyst at Euromonitor International, suggests that brands should first focus on high-growth categories, particularly foundation/concealer, lipstick, and other brow and lash makeup products. The $9.8 billion absolute value gains from these products will account for 50% of absolute value gains of total color cosmetics in the U.S. from 2018 to 2023, according to Euromonitor data.

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